Current:Home > InvestTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -Ascend Finance Compass
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-13 04:44:57
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (2)
Related
- Grammy nominee Teddy Swims on love, growth and embracing change
- Republican Wisconsin congressman falsely suggests city clerk was lying about absentee ballots
- Stellantis recalls over 15,000 Fiat vehicles in the US, NHTSA says
- Santa's helpers: UPS announces over 125,000 openings in holiday hiring blitz
- Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
- Buying or selling a home? Here are Tennessee's top real-estate firms
- Why Riley Keough Says Mom Lisa Marie Presley Died “of a Broken Heart”
- Alabama to carry out the 2nd nitrogen gas execution in the US
- The White House is cracking down on overdraft fees
- 'Megalopolis' review: Francis Ford Coppola's latest is too weird for words
Ranking
- 'We're reborn!' Gazans express joy at returning home to north
- Postpartum depression is more common than many people realize. Here's who it impacts.
- Artem Chigvintsev breaks silence on his arrest after prosecutors decide not to charge him
- How New York City Is Getting Screwed Out of $4.2 Billion in State Green Bonds
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Who went home on Episode 2 of 'Survivor' Season 47? See the player who was voted out
- Parents will have to set aside some earnings for child influencers under new California laws
- Moving homeless people from streets to shelter isn’t easy, San Francisco outreach workers say
Recommendation
Paris Hilton, Nicole Richie return for an 'Encore,' reminisce about 'The Simple Life'
Tech tips to turn yourself into a Google Workspace and Microsoft Office pro
Caitlin Clark's record-setting rookie year is over. How much better can she get?
Ports seek order to force dockworkers to bargaining table as strike looms at East and Gulf ports
Buckingham Palace staff under investigation for 'bar brawl'
Caitlin Clark's spectacular run comes to a close. Now, she'll take time to reflect
Northern lights forecast: Aurora borealis may appear in multiple US states, NOAA says
2 hurt in IED explosion at Santa Barbara County courthouse, 1 person in custody